Thursday, January 21

Activision purchases King Digital (Candy Crush Developer) in mega deal

Candy Crush has become something of an household name nearly everywhere you see an Android device. The gaming application and software which was developed by King Digital started off as an online game which you can invite friends to play over the Facebook platform but as the users began to grow, it was released as an APK extension and installable file for Android users.

The Candy Crush game is a very addictive one that although comes free, operates the in-app purchases method which allows you to play for free but get needed tokens for a paid price.

Candy Crush has now ceased to be the property of King Digital but now, that of Activision, as both parties have effected a deal that would see the sale of the software and developer platform from the former to the latter.

Activision is an interactive entertainment outlet and they had to churn out funds in the neighborhood of $5.9 billion for the securing of this deal. This makes Activision the most profitable and standalone interactive entertainment outlet now.

Activision has released a press statement to the effect of their most recent acquisition, and some of what is said is as shown below.

“Activision Blizzard believes that the addition of King’s highly-complementary business will position Activision Blizzard as a global leader in interactive entertainment across mobile, console and PC platforms, and positions the company for future growth. The combined company will have a world-class interactive entertainment portfolio of top-performing franchises, including two of the top five highest-grossing mobile games in the U.S. (Candy Crush Saga, Candy Crush Soda Saga), the world’s most successful console game franchise (Call of Duty), and the world’s most successful personal computing franchise (World of Warcraft), as well as such well known franchises as Blizzard Entertainment’s Hearthstone: Heroes of Warcraft, StarCraft, and Diablo and Activision Publishing’s Guitar Hero, Skylanders and Destiny, along with over 1,000 game titles in its library.”

It continues though. To see all what was said by Activision, visit the source link.

Source : Activision

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