Viacom, an American global mass media company is on the verge of rolling out its TV applications called Viacom Play Plex.
Markets in Nigeria, South Africa and 178 other countries of the world will be able to access Viacom Play Plex, which is a suite of mobile apps. The global media giant also announced that there will be a different mobile app for each of its major international TV channel brands. Channels such as Comedy Central, MTV, Nickelodeon and BET will each offer a video-on-demand (VOD) access to a variety of content.
“Mobile TV viewers everywhere will enjoy an intuitive, video-focused user interface and enhanced video player, which reduces loading and buffering times, as well as an algorithmic menu that adapts to their tastes,” said Bob Bakish, President and CEO, Viacom International Media Networks.
Bakish also added: “Apps will include social and sharing components, and will be available on both iOS and Android.”
Users of Viacom’s apps in every country where they will become available from October will be able to access the localized versions as the company has concluded plans to ensure that is the case. The company said they will be localized “both in terms of language and available content.”