Yes, you may know the likes of Tecno, Infinix, Gionee and the rest, but the polity just got heated up and the arena got more interesting as Chinese brand UMI (ou-me) taps into Nigeria’s fast-rising smartphone market by launching its first device here, the UMI “Iron”.
The Iron comes with a 5.5″ 1080p touchscreen for comfortable viewing experience while watching videos or playing games on your smartphone. The phone runs on the latest Android 5.1 Lollipop OS and supports 4G, thanks to its 64bit-based MediaTek processor.
Nigeria is plagued by inconstant electricity supply so it was a big heave when I heard that the Iron carries a 3180mAh battery inside its aluminum steel body that measures 7.9mm thin.
For taking photos, the device is armed by a 13-megapixel camera manufactured by veteran Japanese electronics company Sony so the photo department is no childsplay to begin with. For taking selfies, the handset sports another sensor in the opposite side — a 5-megapixel shooter.
What is it gonna be?
In an industry already dominated by Chinese brands, it’s hard to predict how much a newcomer can bear in the war of winning consumers. We’ve seen phone brands launch in Nigeria amid all the fanfare, only to dies out like a candle flame in less than a year.
Nonetheless, UMI is not playing to enter the market just like any “newcomer.” The company is looks to be standing by quality and doesn’t seem to get bothered by the fact that most Nigerians smartphone users usually spend less than $100 (20,000 naira) on mobile phones. UMI plans to stand out from the pack with their latest product, the “IRON” which is priced at over $200 (40,000 naira).
It’s up to you
Whether you are upgrading to UMI the next time you’re out shopping for a smartphone or not, the fact remains that the company has put out a solid effort in the market and we are hoping they will stay put and won’t be going anywhere in the near future.