Over the years, Facebook has always supported small and medium-size businesses reach in terms or reaching their potentials. This time around, the social media network is reaching out to businesses in Africa as it has updated Facebook Pages.
Facebook Pages is a public profile created solely for businesses, brands, celebrities, and others, to share their stories, connect with customers, and do a lot of other things.
Some of the new features added to Facebook Pages by the social media network are geared towards enriching users’ ability. These new additions include; call-to-action buttons – bigger, brighter and directly under the Page cover photo that makes it easier for businesses to achieve their goals, and also include call-to-action buttons such as “Call Now”, “Send Message” and “Contact Us” which makes it easier for customers to connect directly.
More appealing, is the new sections for Pages, which comes with two new sections: Shop section, which assists retail businesses to bring their products to the forefront of their Pages, and Services section, which allows professional business services to showcase a list of services they render at the top of the Page.
According to a new statistics, 63% of people on Facebook in Kenya are connected to an SMB, 54% of people in Nigeria are connected to an SMB and 61% of people in South Africa are connected to an SMB.
With the new statistics, it is easier to understand why Facebook wants to leverage on this, as improved Facebook Pages will further expand its reach, grow its business and help SMBs in Africa connect with potential customers and reach their goals.