Monday, November 30

Gameloft launches first West African office in Lagos and this is what it means to me

I got to know Gameloft back when I would steal my brother’s Nokia 6600 Symbian smartphone, hide away in the backyard or under the staircase, launch Real Football 2003 and then play one full match or less before he notices his phone is missing and then angrily calls for me by full name “Somtoochukwu!”.

Somtoo would quietly return the handset and almost immediately start plotting when next to launch yet another ambush. Don’t ask me how I get the phone’s security codes each time the owner changes it – don’t please.

Right now, I could take the next flight to Johannesburg to share my teenage stories with Gameloft developers over a cup of coffee but that won’t be necessary – the company had just opened a new office in Lagos State, here in Nigeria.

“The opening of a new trade office in Africa will allow us to take advantage of the considerable potential of a market that already includes more than 367 million users,” Gameloft’s director for Africa, Vincent Brezillon said.

He added: “The success that we’ve experienced since the opening of our Johannesburg office, and surging sales in Africa over the last two years, completely justify the opening of a subsidiary in Nigeria, which is Africa’s strongest economy. In addition, this presence will facilitate interactions with our current and future local partners.”

The Lagos office will aid the outfit enhance relationship with local carriers like MTN, Glo, Etisalat and Airtel while new partnerships and opportunities with corporate bodies and individuals are also welcome.

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