Interswitch, a leading online and digital payment e commerce website has announced its new corporate rebrand.
The new identity, which was unveiled on Tuesday, is a statement of the company’s leading position in the market. The rebrand reflects the company’s leading role as Africa’s major digital payment platform.
The new Interswitch bold, but simple design, encapsulates the personality, drive and values of integrity and trust that are central to the company’s brand. This further celebrates the company’s continuous drive towards improving and introducing innovative solutions tailored to the African market with the aim of delivering “intuitive exchange,” where transactions are carried out with speed and dispatch.
While commenting on the rebrand, Mitchell Elegbe, founder and group managing director of Interswitch, said:
“Interswitch’s new logo and brand is a confident statement of our leading position in the market and our vision to continue to push the boundaries of digital payments in Africa.
“We acknowledge that the penetration of electronic payments in Africa is relatively low. We see this as an opportunity to create platforms that will drive commerce and improve the quality of life on the continent.”
With a growth rate of 122% in the last five years, Interswitch maintains its leadership position as Africa’s fastest growing tech company, according to Deloitte.