Isobar, a full service digital marketing agency, has launched operations in Nairobi, Kenya’s capital. This is coming on the heels of a sustained demand for digital expertise and services in the region, according to a Techloy report.
The launch of its services in Kenya is seen as a part of the company’s strategy of penetrating emerging markets as well as established markets. This will also increase Isobar’s global footprint to over 70 different locations across 45 markets.
The new Kenya office will be headed by Chris Madison, who will be responsible for the agency’s growth in addition to driving client’s digital strategy and increased return on investment, the report added.
Isobar Global CEO, Jean Lin said, “Kenya’s digital maturity is developing at an exciting rate. Chris Madison’s high calibre digital capabilities, married with Isobar’s global insights means he has access to a wealth of international support and experience to help bolster the growth of our new agency,”
She further said, “We are proud to be the first global digital agency to enter the market at this critical time.”
In Isobar’s 11 years of existence, the company has won over 350 awards with companies like Coca-Cola, Huawei, Google, P&G and others as its key clients.