Saturday, January 16

MTN Nigeria offers zero rate internet for Jumia’s website and app

We have often heard that ‘there is no such thing as a free lunch’. Ironically, we were also advised that ‘The best things in life are free’. Quite opposite statements! Count on Jumia, the leading online shopping destination in Africa, to make the second saying a reality with its latest initiative developed in collaboration with telecom mogul MTN. We are of course talking about the Jumia Zero Data App!

This latest initiative aims at further reducing data costs which are the greatest barrier so far to extending internet mobile access in Nigeria. Indeed in Lagos alone, one gigabyte of data on mobile networks—the only means of accessing the internet for most—is not less N1,000

With this in mind, Jumia’s Zero Data App will offer full access to online shopping through its app for free, meaning it will not charge the users of the MTN mobile network for the data they consume while using the Jumia app.

The initiative is the biggest so far in terms of democratizing access to internet in Nigeria and will directly impact the 140 million smartphones users Nigeria withholds and the 70% of users who are already accessing Jumia through their phone.

“In order to provide the best customer experience, it is time for Jumia to make its services available for more people, anywhere at any given time », declared Nicolas Martin, CEO Jumia Africa. “We are proud of this new partnership with MTN that will undoubtedly lead to an increasing value for our customers. We believe that a better internet access, and even more mobile, will foster economic development for both small businesses and Nigeria as a whole », further commented Nicolas Martin.

 

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