Nigeria and Kenya have been ranked by social media giant Facebook as the two countries with the highest numbers of active mobile users in Africa. This means the countries are the number one frontier markets for the medium in terms of mobiles to like, share and upload content on the social network.
Nigeria and Kenya have a combined 19.5 million users in a 30-day-period monitored by Facebook; with Nigeria having almost three times as much as the figure posted by Kenya. Nigeria, Africa’s most populous country has 15 million users monthly on Facebook, while Kenya has 4.5 million during the same period.
With this figure released by Facebook, the two countries are now regarded as important entry points for mobile technology on a continent that boasts of close to 1 billion people.
“Mobile is not a trend; it’s the fastest adoption of disruptive technology in history of communication,” said Nunu Ntshingila, Facebook’s head of Africa, in a statement.
“Facebook said its active user population in Africa grew 20 percent to 120 million in June from 100 million in September last year. A large portion of these users were in North Africa.”
“Nigeria had 15 million monthly active users as of June 30 this year, all of them using mobiles to like, share and upload content on the social network. In Kenya, 95 percent of the 4.5 million monthly active users did so via mobiles”
“Facebook has nearly 20 million users in major African markets Nigeria and Kenya, statistics released by the social network showed on Thursday, with the majority using mobile devices to access their profiles.”