Tuesday, April 20

Nofollow And Dofollow Links Explained

What is Nofollow?

Nofollow And Dofollow Links Explained Webmaster

Nofollow is a technical rule used for commanding robots(ie search engine crawlers) to ‘not follow’ or crawl a link.

How To Use Dofollow

<a target="_blank" rel="nofollow" href=”http://your-link.com” rel=”nofollow”>Yourlink</a>

The above example is how the nofollow tag works; the text ‘nofollow’ is placed inside rel=”” tag.
When a ‘nofollow’ tag is used in a link, visitors can click and open the link normally but search engine crawlers and other bots ignores the link. No SEO ‘juice’ will be transfered to the ‘nofollow’ link from the page where it is placed.
By SEO ‘juice’, I mean SEO qualities benefited by a page when linked to, from another page or website, example: backlinks, Google Pagerank and Alexa traffic rank.

Uses of Nofollow In A Link

1. Nofollow is used to preserve SEO qualities of a page, especially in blog comments and forums where there is likely to be spamming.
2. Nofollow is used warn-off search engines from your website’s pages that need not to be indexed.

What is Dofollow?

Dofollow is the opposite of nofollow.
It tells robots to navigate the specified link.

How To Use Dofollow

<a target="_blank" rel="nofollow" href=”http://your-link.com” rel=”dofollow”>Yourlink</a>


<a target="_blank" rel="nofollow" href=”http://your-link.com”>Yourlink</a>

Its either you put dofollow inside the rel tag of a link, or you remove rel tag from the link. This is because robots are configured to assume that the absense of nofollow in a link means dofollow.

Uses Of Dofollow In A Link

As dofollow is the opposite of nofollow, dofollow is used to transfer SEO qualities and to build backlinks to a page.

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