Safaricom, the Kenya-based company that specializes in offering call, SMS and data services to subscribers is back with a bang. The company, which saw the Government of Kenya hold up to about 60% of its total equity shares till 2007 and the others by Telkom Kenya, is a leading network service provider in the country.
Safaricom has launched a promotion that is planned to last 60 days, the end date of the programme coinciding with the company’s 15th anniversary. The 60-day promotion is targeted at rewarding its 116,000 subscribers in just seven regions of the country.
The promotion, which has been dubbed “Shangwe Mtaani” in the local Kenyan language is expected to see a lot of fun events that would ensure that participants win devices, airtime and as well, cash prizes from every region involved. Safaricom also wishes to use this avenue to reach more of their customers, get feedback and improve their services.
According to some people in the promotion business, it is believed that this promotion has been launched in a bid to strengthen the firm’s SMS base due to the fact that apps on the market like WhatsApp is making people divert from sending the traditional SMS, rather IMs. Safaricom are also doing well in the department of OTT apps as they have to their credit “Bonyeza” and “Tetemasha”, both of which grew the firm’s revenue base at the rate of 14.8% in its first full year.
The launched promotion by Safaricom has seen about Ksh 100 million released and it is expected to start from Nairobi through Mt. Kenya, Nyanza, Western, Rift Valley, Coast and Eastern.
After registration, customers would be asked to answer SMS based questions. The more questions answered by a customer, the higher chances they have as they would be entered into daily, weekly and grand draws for their respective regions.
To take part in the competition, subscribers would send their name to 29555 via SMS. A message would then be sent back, informing the subscriber of what region they would be participating under.