As is evident from the facts and figures, Safaricom is the biggest and largest provider of telecommunications service in all the regions that fall under the East and Central African regions. Just recently, Safaricom banked on their widespread reach to announce its partnership with Vuclip, a video-on-demand service for emerging markets . This partnership looks to help Safaricom to offer and provide its subscribers videos they demand for on their mobile phones. This partnership is not looking to eat into the pockets of subscribers and customers as there would be provision of about 100 videos a day for just about Ksh 10.
Robert Collymore, the CEO of Safaricom has said “Strategic partnerships such as this one we have entered with Vuclip pave the way for us to exploit current and future technological trends to deliver differentiated services that are consistent with market needs”
Safaricom, which boasts of well over 21 million subscribers on its platform would see these people enjoy premium stuffs such as gospel music, secular music, videos, entertainment, comedy, TV shows, local and Hollywood movies among others.
Access to this service has also been made easy. Simply visiting the dedicated video website (www.videos.safaricom.com) or dialing the shortcode *882# on an internet enabled, Safaricom carried smartphone, would get you registered to the service.