The continental tour of Tecno Mobile’s latest flagship smartphone, the Tecno Phantom 5, resumed this week as the handset was introduced to the Ghanaian market in a ground-breaking launch ceremony on Monday.
The Phantom 5, sporting a 5-inch touchscreen display with a resolution of 1080 x 1920 pixels, landed with a sounding price of GHS 1,302 (roughly about $343) in Ghana. In Nigeria, the Android 5.1-powered smartphone broke cover with a similar price tag of NGN 70,000 which effectively translates to $350 using the current exchange rates.
To justify the “premium” price tag, Tecno’s General Manager in Ghana, in the person of Daniel Glover, explained that the smartphone has been “incorporated” with the features of the best-selling smartphones in the market right now.
Said he: “Phantom 5, compares favourably with the leading brands on the market in terms of technology, but comes at almost half the prices of most of those brands.”
The Tecno Phantom 5, no doubt, has 4G connectivity, a fingerprint sensor, 3GB of RAM, 32GB of storage , a 64 bit processor and a metal unibody (these are qualities of a high end smartphone), however, the market success of the smartphone depends on the adaptation by consumers in the region.