Tecno entered the African smartphone market with a bang and they have come to stay. Already used to launching entry-level devices that wouldn’t even qualify as smartphones, the turnaround came for Tecno when the brand started to introduce nice Android devices with awesome specifications for the entry-level users into the market, and then slapping these devices with even lower prices. The price range on these devices created such drive and buzz for their smartphones that they started making top tier devices with even better specifications and also, they didn’t forget their initial policy of high end to low price.
Currently so, a report has been making the rounds that Tecno alone owns about 50% of the smartphone market in Africa. Although these reports have not been corroborated by any statistical facts and figures, it is not so far reaching if we look around us today likewise.
A posting on Bella Naija read
“TECNO’s smart phone sales figure hit 45 million units at the end of Q4 2014 making the Chinese OEM vendor Africa’s No1 smart phone vendor”
“July 2015 report on The Guardian placed the combined smart phone shipment share of SAMSUNG, TECNO and Apple in Africa, Q1 2015 at 55%.”
As it is there for all to see, there are no clear statistics on this claim and all we can do now is wait for Tecno itself to either issue a confirmation to this effect or dissuade this report with a wave of the hand.