Thursday, April 15

Xiaomi to break into African market with Redmi 2, Mi 4

Xiaomi recently got usurped at the top of the Chinese smartphone manufacturer table where it used to sit comfortably and this change in hands was occasioned by none other than Huawei. Before then, Xiaomi has started a plan which would see the expansion of its brand beyond the shores of China from within which it operates from. Already, we have been hearing rumors of a possible launch of one of its latest devices in the United States. In a bid to progress further, Xiaomi has extended her global extension plan to the African market – one of the fastest growing smartphone market in the world, if not the fastest.

Xiaomi to break into African market with Redmi 2, Mi 4 Mobile Technology: General
Xiaomi Mi 4 comes with a 5-inch full HD display, 3GB of RAM, 13MP camera.

Xiaomi started to strongly the option of moving its business abroad when other brands such as Apple and Huawei started to gain some traction and set their foots down firmly in the market which started to encroach on Xiaomi’s revenue bases.

To break into the African market, Xiaomi has now partnered up with Mobile in Africa Group to enable the launch of two of its new brand devices in the continent. The partnership would see this retailer help the Chinese OEM sells its Redmi 2 and Mi 4 smartphones in strategic and big markets such as Kenya, South Africa and Nigeria. The sales are set to go live from later this month.

Source : WSJ

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